Systematic style guide & media toolkit

Permission Use of the Systematic brand must be licensed. Anyone wishing to use any aspect of the Systematic brand MUST e-mail marketing@systematic-uk.com to gain permission. If you are in any doubt whether you have permission or how to apply our brand, please do not proceed without seeking further advice. Logo It is important that the Systematic logo is reproduced correctly and consistently across all media. Only original artwork provided should be used for reproduction. Wherever possible the full colour logo should be used. In print material, the logo should always appear top centre to provide a consistent anchor point and allow greater flexibility. There are two versions of the Systematic logo. Typography Type - Arial is to be used on all Systematic communications.  Text - Systematic is always to appear in upper case. 
Maximus 
Used under exceptional circumstances due to the fact that this type face must only be used for the Systematic name when used as a logo. The Font is called Maximus and must only appear in green; Hexidecimal 50B748 R80 G183 B72 C68 M0 Y88 K0 When used online, please make sure that the RGB or Hexadecimal references are used. Frutiger strapline text Frutiger Bold Italic Size should be used whenever recreating the strap line. As a rule this will only appear on the Systematic blue background in white only. Under no circumstances should this be produced in green or blue on white. 
Arial body and copy text 
Used for all online communications and supporting copy. Size should be 16pt for clarity when used online. The font is called arial and is available on all computers and should only appear online in blue; Hexadecimal 1C3664 R28 G54 B100 C100 M83 Y32 K22 When used online, please make sure that the RGB or Hexadecimal references are used. Arial header and button text 
Used as headers and on buttons online. Size should be 16pt in bold. The font is called arial and is available on all computers and should only appear online in steel grey; Hexadecimal 555556 R85 G85 B86 Please make sure that the RGB or Hexadecimal references are used. Arial bold website header To be used as a header when online. The font is arial bold size 30pt colour green; Hexidecimal 50B748 R80 G183 B72 C68 M0 Y88 K0 When used online, please make sure that the RGB or Hexadecimal references are used. Arial bold website sub header To be used as a sub header when online. The font is arial bold size 30pt colour green; Hexidecimal 50B748 R80 G183 B72 C68 M0 Y88 K0 When used online, please make sure that the RGB or Hexadecimal references are used. Shapes and colour
 Where possible boxes will have rounded corners (10pt) Colour is CCCCCC with no border. Where possible please use a drop shadow  aboutus.htmlmailto:marketing@systematic-uk.comshapeimage_1_link_0shapeimage_1_link_1

Textiles

 

The Navy textile pantone is 19-3920 pg 190 Peacoat for uniforms

 

Green stitching is 1950, the blue stitching navy 1643 for stitching to uniforms

 

Vinyls

 

GREEN = PANTONE 375

 

BLUE = PANTONE 281

 

DEFINITION SLOGAN ON REAR DOORS/CURTAINS = Helvetica bold italic

 

EXPRESS NAMES ON SPOILERS = SLIPSTREAM FONT

 

Paints

 

ANY BLUE PAINT (FOR TRAILERS/TRUCK BODIES) = RAL 5013

 

WHITE PAINT = RAL 9003

 

PVC & Plastics

 

MATERIAL = BLUE/SIOEN 5032

 

GREEN = PANTONE 375

 

WHITE = RAL 9003

 

GOLD = RAL 1036



Printed stationary


BLUE = PANTONE 281c


GREEN = PANTONE 375c  

Systematic Pallet Delivery & Distribution - Style Guide

Permission Use of the Systematic brand must be licensed. Anyone wishing to use any aspect of the Systematic brand MUST e-mail marketing@systematic-uk.com to gain permission. If you are in any doubt whether you have permission or how to apply our brand, please do not proceed without seeking further advice. Logo It is important that the Systematic logo is reproduced correctly and consistently across all media. Only original artwork provided should be used for reproduction. Wherever possible the full colour logo should be used. In print material, the logo should always appear top centre to provide a consistent anchor point and allow greater flexibility. There are two versions of the Systematic logo. Typography Type - Arial is to be used on all Systematic communications.  Text - Systematic is always to appear in upper case. 
Maximus 
Used under exceptional circumstances due to the fact that this type face must only be used for the Systematic name when used as a logo. The Font is called Maximus and must only appear in green; Hexidecimal 50B748 R80 G183 B72 C68 M0 Y88 K0 When used online, please make sure that the RGB or Hexadecimal references are used. Frutiger strapline text Frutiger Bold Italic Size should be used whenever recreating the strap line. As a rule this will only appear on the Systematic blue background in white only. Under no circumstances should this be produced in green or blue on white. 
Arial body and copy text 
Used for all online communications and supporting copy. Size should be 16pt for clarity when used online. The font is called arial and is available on all computers and should only appear online in blue; Hexadecimal 1C3664 R28 G54 B100 C100 M83 Y32 K22 When used online, please make sure that the RGB or Hexadecimal references are used. Arial header and button text 
Used as headers and on buttons online. Size should be 16pt in bold. The font is called arial and is available on all computers and should only appear online in steel grey; Hexadecimal 555556 R85 G85 B86 Please make sure that the RGB or Hexadecimal references are used. Arial bold website header To be used as a header when online. The font is arial bold size 30pt colour green; Hexidecimal 50B748 R80 G183 B72 C68 M0 Y88 K0 When used online, please make sure that the RGB or Hexadecimal references are used. Arial bold website sub header To be used as a sub header when online. The font is arial bold size 30pt colour green; Hexidecimal 50B748 R80 G183 B72 C68 M0 Y88 K0 When used online, please make sure that the RGB or Hexadecimal references are used. Shapes and colour
 Where possible boxes will have rounded corners (10pt) Colour is CCCCCC with no border. Where possible please use a drop shadow  http://www.ipo.gov.uk/domestic?domesticnum=2313545A
http://www.ipo.gov.uk
http://www.ipo.gov.uk
http://www.ipo.gov.uk
palletways.html

GIF        EPS

GIF        EPS

GIF        EPS

GIF        EPS